Friday, 22 July 2011

DSDN171: assignment 2


La Bocca- Studio 65

Le Bocca sofa or Heller Marilyn Bocca sofa was designed by Studio 65 for Gufram Italy in 1971. The sofa has become somewhat iconic over time, with its sensual tongue in cheek design. 

The Bocca sofa embodies the sensuous impulse by all means. A design based on the sex symbol  Marilyn Monroe's lips, a curvaceous, fluid shape in bright red, being not just feminine but also clearly sensual. The design embraces the irrational and humoristic nature of "anti-design" movement it was made in. The "anti-design" aim being to reject high modernism cold non-humanistic nature with design that stimulated and interacted with its user, seen in Le Bocca sofa's embrace of people's  fascination with pop culture and sexuality.


The inspiration for the sofa was the surrealist Salvador Dali's Mae West original sofa, wich also reflect the sensuous impulse through aesthetics and historical context.





Original Salvador Dali's Mae West design

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